NAI, a media supporting agency in Afghanistan, has strongly opposed the recent statement of Ministry of Information and Culture to impose fresh limitations on private media agencies.
The Ministry of Information and Culture in a recent notice to media has asked all private media companies to abstain from using women as a business tool in TV advertisements.
Demanding all private media agencies to obey the instruction, the ministry added in the statement that it was an “offense to the dignity of women.”
Women’s Affairs Ministry has also expressed concerns in this respect, emphasizing that Muslim women must be respected.
“We are also concerned about this issue, women must not be used in TV ads as a tool to sell their products, it is a disrespect to women, it is totally against women’s dignity,” said Sayeda Muzhgan Mustafawi, deputy minister of women’s affairs.
But NAI opposes the statements of ministries, saying the limitations must be imposed on advertising companies rather than media outfits.
“We want to let the government know that the ads are not produced by private media agencies,” NAI director Siddiqullah Tawhidi said. “So far we have not seen any obscene TV ad that is contrary to the Constitution of Afghanistan,”