IPL 2025 celebrates 18 years of immense success

With just four days to go until the opening match of this year’s IPL, cricket fever is already taking hold and for fans across Afghanistan, Ariana Radio and Television Network (ATN) will once again bring this thrilling event into the homes of Afghans in the country.

This year’s IPL is in fact the 18th season and has undoubtedly become a firm favorite on the world’s annual cricket schedule.

The popularity of the IPL is so immense that the cumulative brand value was estimated at $12 billion in 2024, a 13% increase from $10.7 billion in 2023, according to the 17th Brand Finance IPL 2024 valuation report.

According to Brand Finance, Chennai Super Kings (CSK) leads as the most valuable IPL franchise in 2024, with a brand valuation of $122 million.

This 52% growth is attributed largely to the enduring legacy of their former captain MS Dhoni.

CSK is followed by Mumbai Indians, which is valued at $119 million and
Royal Challengers Bengaluru is worth $117 million.

Defending champions, Kolkata Knight Riders is at $109 million; Sunrisers Hyderabad is $85 million; Rajasthan Royals is $81 million and Delhi Capitals is $80 million.

Saturday’s opener will see KKR take on Royal Challengers Bengaluru in Kolkata.

IPL 2025 gets underway on Saturday, March 22, and runs for two months, ending on May 25.

IPL fans can tune in to Ariana Television from 6:15pm for a pre-match show on Saturday. The KKRvsRCB match will start at 6:30pm

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