FIFA unveils 2026 World Cup logo and branding in Los Angeles

FIFA officially unveiled its logo and branding for the 2026 World Cup on Wednesday, along with the slogan “WE ARE 26”, at a star-studded event in Los Angeles.

For the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup emblem for 2026 and beyond. 

The image of the trophy and the year allow for customization to reflect the uniqueness of each host, while building an identifiable brand structure for years to come, FIFA said in a statement.

The launch event meanwhile brought together host countries Canada, Mexico, and the USA, as well as football legends and celebrities. 

The emblem was presented by FIFA President Gianni Infantino and Ronaldo, two-time FIFA World Cup winner with Brazil.

The launch also introduced WE ARE 26, a campaign that empowers people, places and communities to play an integral role in launching the FIFA World Cup 26 Official Brand. 

“WE ARE 26 is a rallying cry,” said FIFA President Gianni Infantino. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever’. The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026,” he said.

The logo is simple in its design, with the World Cup trophy superimposed on a white number 26 with the “2” stacked on top of the “6”. Color will eventually be added by the individual brands of the 16 host cities, 11 in the United States, two in Canada and three in Mexico. The city versions of the logo will be revealed on Thursday.

Numerous soccer luminaries were in attendance, including World Cup winners Ronaldo, Carli Lloyd, Christen Press, Tobin Heath and Youri Djorkaeff.