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Changing Facebook’s name will not deter scrutiny: Experts

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(Last Updated On: October 21, 2021)

Renaming Facebook Inc (FB.O) is unlikely to enable the tech giant to distance itself from regulatory and public scrutiny around the potential harms caused by its social media apps, marketing and branding experts told Reuters.

Tech publication The Verge reported on Tuesday that the firm is planning to change its corporate branding to reflect that as well as owning the social media platform that made it a global household name, it also now includes other thriving businesses like Instagram, WhatsApp and Oculus.

The company declined to comment regarding the report on the possible rebranding. It did not immediately respond to a request for comment for this story.

Facebook is battling intense scrutiny after a whistleblower leaked thousands of internal documents that showed it contributed to increased polarization online when it made changes to its content algorithm, failed to take steps to reduce vaccine hesitancy, and was aware that popular social media app Instagram harmed the mental health of teenage girls.

The U.S. Senate held a hearing earlier this month into the effect of Instagram on young users.

“Legislators and politicians are sufficiently smart to not be fooled by a rebranding,” said James Cordwell, an internet analyst at Atlantic Equities, Reuters reported.

Renaming can be an effective strategy to allow subsidiary brands to maintain their own reputations, said Marisa Mulvihill, head of brand and activation at Prophet, a branding and marketing consultancy. But the media and regulators “are not going to stop investigating or creating reforms just because you rebranded,” she added.

The new parent company name could reflect Facebook’s focus on building the ‘metaverse,’ The Verge reported, referring to a proposed digital world where people can use different devices to move and communicate in a virtual environment.

It could also prevent a possible negative perception around the Facebook name from affecting WhatsApp, the messaging app used by nearly 2 billion people globally, and Oculus, its virtual reality brand, experts said.

Facebook will continue to confront the same pressures even after a rebrand, the experts said.

“I don’t think it’s going to help Facebook mitigate regulators’ scrutiny or the general public’s skepticism, if not distrust,” said Natasha Jen, a partner at Pentagram, a design studio that does advertising and communication work. “Trust is something you need to earn.”

Science & Technology

UN adopts first global artificial intelligence resolution

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(Last Updated On: March 22, 2024)

The United Nations General Assembly on Thursday unanimously adopted the first global resolution on artificial intelligence that encourages countries to safeguard human rights, protect personal data, and monitor AI for risks, Reuters reported.

The nonbinding resolution, proposed by the United States and co-sponsored by China and over 120 other nations, also advocates the strengthening of privacy policies.

“Today, all 193 members of the United Nations General Assembly have spoken in one voice, and together, chosen to govern artificial intelligence rather than let it govern us,” U.S. Ambassador to the United Nations Linda Thomas-Greenfield said.

The resolution is the latest in a series of initiatives – few of which carry teeth – by governments around the world to shape AI’s development, amid fears it could be used to disrupt democratic processes, turbocharge fraud or lead to dramatic job losses, among other harms.

“The improper or malicious design, development, deployment and use of artificial intelligence systems … pose risks that could … undercut the protection, promotion and enjoyment of human rights and fundamental freedoms,” the measure says. In November, the U.S., Britain and more than a dozen other countries unveiled the first detailed international agreement on how to keep artificial intelligence safe from rogue actors, pushing for companies to create AI systems that are “secure by design.”

Europe is ahead of the United States, with EU lawmakers adopting a provisional agreement this month to oversee the technology. The Biden administration has been pressing lawmakers for AI regulation, but a polarized U.S. Congress has made little headway, read the report.

In the meantime, the White House sought to reduce AI risks to consumers, workers, and minorities while bolstering national security with a new executive order in October.

U.S. National Security Advisor Jake Sullivan said it took nearly four months to negotiate the resolution, but that it gave the world “a baseline set of principles to guide next steps in AI’s development and use.”

Asked on Wednesday whether negotiators faced resistance from Russia or China, senior administration officials said there were “lots of heated conversations,” but the administration actively engaged with countries with which it has different views.

Like governments around the world, Chinese and Russian officials are eagerly exploring the use of AI tools for a variety of purposes. Last month, Microsoft said it had caught hackers from both countries using Microsoft-backed OpenAI software to hone their espionage skills.

In response to the Microsoft report, China has said it opposes what it called groundless accusations while Russia did not respond to a request for comment, Reuters reported.

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Turkey moves against Meta over Threads-Instagram data sharing

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(Last Updated On: March 18, 2024)

Turkey’s competition authority on Monday imposed an interim measure on Meta Platforms Inc meant to hinder data sharing between the Instagram and Threads platforms as it investigates possible abuse of the company’s dominant market position.

In December the authority launched an investigation into Facebook parent Meta (META.O), opens new tab over a possible violation of competition law by linking its social media platforms Instagram and the newer Threads.

The authority said the interim measure would remain in place until a final decision is made, since the data obtained and merged through these two apps could “violate competition law and cause irreparable damage” in the market.

Separately, the Turkish authority fined Meta 4.8 million lira ($148,000) daily as part of a separate investigation over a notification message that the company sends users about the sharing of data.

The notification about data sharing between the company’s Facebook, Instagram and WhatsApp services did not provide sufficient information and was not sufficiently transparent, it said.

The notification was also designed to guide users to approve data sharing, which was not deemed sufficient to address anti-competition concerns, it added.

A Meta spokesperson said that the company is considering the decision and will have more to say in due course. – Reuters

 

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Musk’s SpaceX building spy satellite network for US intelligence agency

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(Last Updated On: March 17, 2024)

SpaceX is building a network of hundreds of spy satellites under a classified contract with a U.S. intelligence agency, five sources familiar with the program said, demonstrating deepening ties between billionaire entrepreneur Elon Musk’s space company and national security agencies.

The network is being built by SpaceX’s Starshield business unit under a $1.8 billion contract signed in 2021 with the National Reconnaissance Office (NRO), an intelligence agency that manages spy satellites, sources told Reuters.

The plans show the extent of SpaceX’s involvement in U.S. intelligence and military projects and illustrate a deeper Pentagon investment into vast, low-Earth orbiting satellite systems aimed at supporting ground forces.

If successful, the sources said the program would significantly advance the ability of the U.S. government and military to quickly spot potential targets almost anywhere on the globe.

The contract signals growing trust by the intelligence establishment of a company whose owner has clashed with the Biden administration and sparked controversy.

The satellites can track targets on the ground and share that data with U.S. intelligence and military officials, the sources said.

In principle, that would enable the U.S. government to quickly capture continuous imagery of activities on the ground nearly anywhere on the globe, aiding intelligence and military operations, they added.

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