The Afghanistan Cricket Board has signed Amul as the Afghanistan National Team’s Principal Sponsor for the ICC Men’s Cricket World Cup 2023, starting October 5 in India.

Amul is India’s largest FMCG brand and one of India’s most iconic and trusted dairy brands, which will appear on the Afghanistan team’s jerseys as well as on the training kits throughout the World Cup.

Jayen Mehta, Managing Director of Amul said: “Sports is an important medium for Amul to connect with today’s generation. Milk is the world’s original energy drink and is consumed by all sports persons. We also celebrate the values of milk which are imbibed by today’s youth with our BeMoreMilk initiative which will feature the Afghanistan team.”

Amul exports its milk powders and baby food to Afghanistan and has done so for the last 20 years. “We are proud to build our association with the Afghanistan Men’s Cricket Team and wish them all the best for the World Cup,” Mehta said.

Naseeb Khan, the ACB’s CEO said: “Amul has been ACB’s commercial partner in the past and we are pleased to have them on board again for this year’s event as well.” T

The Afghanistan National Cricket Team will arrive in India on September 25 and will begin their preparations for the ICC Men’s Cricket World Cup 2023. They will first face South Africa and Sri Lanka in the two warm up games ahead of their first game at the mega event against Bangladesh on October 7, 2023 in Dharamsala.

Afghan players have meanwhile arrived in Thiruvananthapuram, India, ahead of their first warm up match against South Africa on Friday.